Big Brands Exploring Web3 to ‘Scale Up Their Superfan Base’: SuperDuper Co-founder

Big Brands Exploring Web3 to ‘Scale Up Their Superfan Base’: SuperDuper Co-founder

Co-founder and co-CEO of Web3 media brand SuperDuper Dom Smith says big brands are eager to enter the space—they just don’t know how. Still, they all maintain a thesis of turning their communities into “super fans” that generate value for users as well as a firm’s bottom line.